Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Iloilo News Archive Description An account of the resource News, old and new, about Iloilo Province Subject The topic of the resource Iloilo Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Text Any textual data included in the document Iloilo City, the first in the Philippines to be designated a UNESCO Creative City of Gastronomy, continues to bolster its reputation as a culinary destination with the launch of Coca-Cola Foodmarks. The event, held at Festive Walk Iloilo on August 9, marked the second Coca-Cola Foodmarks location in the country, following its debut in Binondo, Manila. Running from August 9-10 and August 16-17, the Coca-Cola Foodmarks campaign features food festivals highlighting the best of Ilonggo cuisine, perfectly paired with the refreshing taste of Coca-Cola. Pablo Medina, Senior Director for Franchise Operations at Coca-Cola Philippines, emphasized the campaign’s focus on celebrating Iloilo’s rich gastronomic heritage. “This is not just a food festival,” Medina said. “It’s a celebration of Iloilo’s culinary heritage, where families bond over La Paz batchoy, friends toast over sizzling platters of kansi [Ilonggo sour soup made with beef shanks and green jackfruit, flavored with batwan or bilimbi], and communities come together to celebrate the harvest with hearty feasts. And an ice-cold Coca-Cola drink? It’s the perfect note to complete an unforgettable gastronomic adventure.” The launch event included a ceremonial ribbon-cutting, attended by Coca-Cola executives and local officials, including Executive Assistant to the Mayor Jay Treñas, representing Mayor Jerry P. Treñas. Treñas expressed the city’s full support for the partnership, highlighting its role in promoting Iloilo as a hub of culinary innovation. “This gastronomic collaboration with Coca-Cola Philippines is not only a celebration of Iloilo’s culinary diversity but also a promotion of our local food industry. We are proud to further Iloilo City’s status as a hub of culinary innovation, complemented by the perfect partner: ice-cold Coke,” he said. The Coca-Cola Foodmarks experience in Iloilo invites food enthusiasts to explore a culinary treasure map of the city, featuring recognized establishments such as Balay Bisaya Batchoy, Jeara’s Tinu-Om, Kap Ising Pancit Molo, and Mat-Mat Talabahan. The campaign aims to create special moments for families and the community while showcasing Iloilo’s gastronomic treasures. Coca-Cola Philippines plans to expand the Foodmarks campaign to more cities across the country, continuing its mission to celebrate and promote the diverse culinary landscapes of the Philippines. Citation Citation of the article Oladive, M. A. (2024, August 12). Coca-Cola Launches Foodmarks in Iloilo to Celebrate Culinary Heritage. Daily Guardian, 10-9. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Coca-Cola launches Foodmarks in Iloilo to celebrate culinary heritage Description An account of the resource Iloilo City, the first in the Philippines to be designated a UNESCO Creative City of Gastronomy, continues to bolster its reputation as a culinary destination with the launch of Coca-Cola Foodmarks. Creator An entity primarily responsible for making the resource Oladive, Mariela Angella Source A related resource from which the described resource is derived <a href="https://dailyguardian.com.ph/coca-cola-launches-foodmarks-in-iloilo-to-celebrate-culinary-heritage/" target="_blank" rel="noreferrer noopener">Daily Guardian</a> Publisher An entity responsible for making the resource available Daily Guardian Date A point or period of time associated with an event in the lifecycle of the resource August 12, 2024 Language A language of the resource English Type The nature or genre of the resource Article Subject The topic of the resource Food tourism Coca-Cola Company Iloilo City of Gastronomy